Core Technologies
Columbia is first and foremost an outdoor product company. In many ways though, we are a technology company. Columbia's commitment to innovation runs throughout our entire product offering, and helps set us apart from the competition. Our family of Omni technologies have been designed with one thing in mind: your comfort. Whether it's keeping you warm and dry, cool and comfortable, or moving fast and light, we've focused on serious solutions for a simple challenge: Enhancing your experience of the greater outdoors with the best products you can buy.CORE TECHNOLOGIES
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Omni-Shield ADVANCED REPELLENCY
A water and stain barrier that resists light rain and stains, keeping you clean and protected. -

Omni-Shade SUN PROTECTION
Omni-Shade sun protection technology helps block damaging UV rays from reaching your skin, allowing for more carefree hours in the sun. -

Omni-Tech WATERPROOF BREATHABLE
Maximum waterproof-breathable protection keeps outside elements from getting in, while allowing moisture to move away from the skin. -

Omni-Shield BLOOD 'N GUTS™ ADVANCED REPELLENCY
This soil and slime barrier resists blood and guts and releases stains, keeping you clean and protected in the wild. -

Omni-Dry ADVANCED EVAPORATION
Moisture transferring technology that moves and disperses sweat away from the body for quick evaporation, keeping you comfortable during physical activity. -

Omni-Freeze ADVANCED COOLING
Our thermal transfer technology disperses body heat, keeping you significantly cooler in hot weather, so you can stay out longer. -

Techlite LIGHTWEIGHT PERFORMANCE
Techlite is specially formulated to provide impact absorbing support, stability and protection, so you can go the distance in comfort. -

Omni-Grip ADVANCED TRACTION
A multi-terrain traction system that matches specially formulated compounds and treads to specific environments: Sure-footed confidence for any activity.
Omni-Shield Blood 'n Guts
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About Omni-Shield Blood 'n Guts
Blood 'N Guts™ is a fabric treatment. The Blood 'N Guts treatment is a specifically designed formula to resist and wash out liquid stains. The treatment provides two lines of defense to prevent and remove stains. Initial liquid stains bead up and roll off Blood 'N™ Guts treated fabric. However, in some cases pressure may cause some liquid stains to penetrate treated fabric. For stains that penetrate the first line of defense, the Blood 'N Guts formula also works to release stains with agitation and soap in the washing machine.
Blood 'N Guts technology's protective benefits may diminish over time due to dirt and wear, but these benefits are easily restored simply by washing and drying your garment. To ensure the technology functions as intended, it is important to wash and dry your garment between uses. Proper care of your Blood 'N Guts treated product will ensure it performs the best, when you need it the most.
